Whenever we need to find any product, service or information, we just go to Google and get what we want. Similarly, your potential clients are doing the same. They are searching for products and services that you offer.
Every day, more than 3.5 billion searches are made on Google. Now, if you wish to showcase your business to your target audience, you need to be on the first page of Google for keywords (phrases or words) related to your business.
SEO helps your website and business listings to get on the top of search engines (such as Google, Yahoo etc).
There are a certain set of rules (set by search engines) that must be followed and activities that need to be done to achieve the top positions on Google and Yahoo, performing these activities is known as search engine optimization.
Time Required: Usually, 3-6 months to see some positive results. And at least 2-4 weeks to see initial results.
Requisite: At least a website with content based on well-researched business-related words and phrases.
Reward: Once you are on the top of Google for your business keyword such as “best tour operator in India” or “red high heels for teenagers”, you just have to relax and watch these new customers coming to your website. Moreover, there are no extra charges to be on the top of Google or Yahoo for any keyword (unless you pay for that keyword and position as mentioned in online advertising and search engine marketing).