SEO (Search Engine Optimisation)
Search Engine Optimisation (SEO) is a process of optimising a website so that it can attain better rankings on Search Engine Result Pages (such as Google, Yahoo, Bing) for desired keywords (e.g. best mobile phones, red shoes, brand name or anything).
SEO is a set of several activities which include technical audit of website for user experience and search engine friendliness.
I learned about SEO in 2013 and started doing it for himanshunegi.in. At that time there was a tech blog on this domain. I was able to do SEO and bring positive results for my blog in terms of good rankings, free targated traffic and better conversions. Keep on reading to know more about my SEO experience!
Good SEO = Better SERP Rankings
SEO activities are broadly divided into two categories i.e. ON PAGE and OFF PAGE.
ON PAGE SEO are set of optimisation activities we perform on our website such as Good Content Creation, Site Interlinking, Image Optimisation, technical audit for speed, structure, title, meta and lot more.
OFF PAGE SEO are set of optimisation activities that are not directly under our control such as social media promotion, link building, brand mention and other outreach programs.
If you are doing SEO - the right way, you'll surely see positive results in few weeks or months. In SEO, we always keep track of website rankings for our desired keywords/phrases. Here is the positive result of my SEO work (see snapshot).
My SEO Work | Better Rankings
Good SEO = Better Ranking = Free Traffic!
When you have good SEO and better rankings on SERP - you get free organic traffic that is highly targated and converts well. Here is the snapshot of Google Analytics from one of my Website.
Google Analytics Traffic Report
More Traffic = More Earnings!
When you have enough traffic and audience - you just have to find a way to monetise it (easy part). Here is my Google AdSense earnings from my different Websites.
MY ONLINE EARNINGS
Google AdSense Online Earnings
My SEO Conclusion
Every Website Needs SEO. How it is done is their choice and understanding.
Initial growth could be slow but you'll surely have positive results sooner or later. SEO is definetly worth the efforts, time and investment in long run and pays off very well.