What Is Digital Marketing, Really? How it can help a Business?

If you own a business (either you have a product or service) then digital marketing means growth at affordable cost.

Digital Marketing allows you to run promotional campaigns on highly targeted audience. Which increase your chances of more sales and better ROI.

The advantage of this this type of marketing is that you can track the campaign status in real time, set KPI and easily calculate ROI.

The other best thing about digital marketing is that – it is affordable. You can launch (or pause) your campaign anytime. This will cost you a fraction of the cost that’s required in traditional marketing such as bill board or newspaper.

Digital Marketing

There are several types of digital marketing. You can try any or all of them depending on the time, money and requirements your business have. Let us discuss each of them in details below.

Search Engine Optimization (SEO)

Whenever we need to find any information, service or product, we go to Google, Yahoo or similar searching website called search engines. Similarly, your possible future customers are doing same.

In other words, there are thousands of people making searches related to your business, service or product right now. There are currently 3.5 billion searched made on Google each day.

Now, if you wish to present your business, product or services to these people, you need to be on the top of the search engine for your business related keywords (words or phrases).

SEO helps your website or business listings to get on the top of Search Engines (Google, Yahoo, and Bing etc.). There are certain set of rules that are to be followed and activities that are to be done regularly to achieve the top positions on Google and Yahoo, these activities are called search engine optimisation.

Time Required: Usually 3-6 months to see some positive results. And at least 2 weeks to see initial results.

Requisite: At least a website with content based on well researched business related words and phrases.

Reward: Once you are on the top of Google for your business keyword such as “best tour operator in India” or “red high heels for teenager”, you just have to relax and watch these new customers coming to your website or online store. Plus, there is no extra charges to be on the top of Google or Yahoo for any keyword (unless you pay for that keyword and position).

Search Engine Marketing (SEM)

As already mentioned in the SEO section, thousands of people are trying to find information related to your business – right now on the Google.

But, your competitors are already available there and making cash right now with the help of these newly acquired customers.

Now at any cost, your business needs to be on the top of Google. But, SEO is going to take months.

So in this case, you can just pay the respective search engine i.e. Google or Yahoo. And your business website will be put right in front of your potential customers.

You just have to decide some valuable business terms or phrases related your business such as “best lawyer in Mumbai” or “property dealer in Delhi” or may be “bags for college students”. Now, you can bid on these keywords and stay on the top of Google for as long as you keep paying Google.

Time Required: Should be less than a week (to setup and see the initial results).

Requisite: A business contact number. At least a landing page on the website. (Landing pages are webpages on a website that are intentionally designed to capture more leads and generate higher conversions)

Reward: Once you have found a profitable search term that bring you more client and sales. You just have to keep paying Google for that keyword and position. In the meantime, you can use SEO to get there and then may be you can stop paying further for that position and keyword.

Content Marketing

When you provide your opinion or expert advice on subjects revolving around your business, product or services to help people instead of just making sales pitch – its content marketing.

Suppose, you run a fitness centre, then you can suggests what to eat and what to not. If you are into Travel industry – you can share yours or others experience to some of the places you deal in. You can also provide advice on how to travel and plan things in advance etc.

All these efforts are made to gain reputation and loyal followers which may ultimately someday will convert into paying customers.

Time Required: Around a month (to plan and setup everything).

Requisite: A website with well researched and informative content revolving around your business domain. Something that should grab your target audience attention.

Reward: Once everything is setup. You are getting regular flow of audience on your website. Finally, when they are loyal followers and you have gain respect in the subject matter. You just need to watch them turning into paying customers one by one every day.

Social Media Marketing (SMM)

I am available on most of the social media sites. And I strongly believe you are also on either Facebook or Twitter. A total of 3.96 Billion people (almost 400 crore and growing rapidly) are available on social media sites right now in 2020.

We all have social media accounts where we gather online and follow whatever that interests us. Similarly, all your customers do have presence online and follows their favourite brand and services there.

Most social media website have pages for business and groups (for people of similar interest). People follow these pages and groups to share knowledge and gain knowledge.

If you have a product or service to sell, then you must need to have your business pages and groups for your prospects and clients. Now, you have to let the customers find you or you find them. There are several ways to do so, we have mentioned in our Social Media Marketing Post.

In short, you desperately need to have a social media marketing plan to push you brand and services to millions of real people online.

Time Required: Less than a week (to set up social media profiles) to a month (to see initial results).

Requisite: At least a landing page on the website. (Landing pages are webpages on a website that are intentionally designed to capture more leads and generate higher conversions)

Reward: Once you have found a profitable search term that bring you more client and sales. You just have to keep paying Google for that keyword and position. In the meantime, you can use SEO to get there and then may be you can stop paying further for that position and keyword.

Display Ads or Pay-Per-Click Advertising (PPC)

Display advertising or PPC is just like banner advertising that we do in real life.

The only difference is that in real life scenario, we need multiple banners at multiple places to reach a few hundred people every day. These people are usually not even our target audience.

But with PPC, we can easily reach thousands of people in less than an hour. We just need a banner to display to our highly targeted audience.

As a business owner or service provider, you can display your ads on Internet almost everywhere. You can pay the social media sites (like Facebook, Twitter, LinkedIn etc.), Different Blogs, Forums and News Website to do so.

Time Required: Should be less than a week (to setup and see the initial results).

Requisite: At least a landing page on the website. (Landing pages are webpages on a website that are intentionally designed to capture more leads and generate higher conversions).

Reward: Once you have found a profitable search term that bring you more client and sales. You just have to keep paying Google for that keyword and position. In the meantime, you can use SEO to get there and then may be you can stop paying further for that position and keyword.

Influencer/Affiliate marketing

Influencers are usually experts in their fields who have millions or at least few thousand followers. They say and followers blindly believe. They recommend and everyone just follows.

But to be honest, anyone online could be an influencer for your business. If they recommend and other buy.

We can just reach these people and incentivise them (by paying their flat fee or certain percent commission on each sale they do) to shout out your business to their followers.

This is called Influencer marketing or affiliate marketing.

Time Required: A week or so (to plan and see the initial results).

Requisite: An attractive website and at least a landing page. (Landing pages are webpages on a website that are intentionally designed to capture more leads and generate higher conversions).

Reward: Once you found few influencers who are ready to be your affiliate and are able to make sales. Then, you have to calculate ROI. And if, they are profitable – you just have to sit relax and repeat the process again and again.

Email marketing

We all have at least an email address. All Your customers also have it. Let’s email them. Email to each one of the existing and future customers. This is email marketing.

While it seems simple, it’s not!

You have to gather email addresses of actually interested people who subscribe to you on their own. You need to have their consent before emailing them anything. They might have given their email address to you at your business outlet or have filled a form on your business website.

Sending emails to list of random people will not help. You will get most of your emails market as spam and rest will end up in email’s spam inbox. No one will ever read your emails.

Time Required: Less than a week (to plan, set up and execute an email marketing campaign).

Requisite: A long list of emails addresses of prospects and clients.

Reward: Email Marketing is affordable and have high conversion rate if done correctly. You just have to grow a list of genuine followers and then inform them every time you have something to offer them.

Conclusion

Digital Marketing is a boon to small and medium business. Digital Marketing means pure growth at affordable cost.

But, you are losing customers right now – even while you are reading this article. Your potential clients are being targeted by competitors right now. This is the Time for you to you go online now.

If you’ll contact me, I can come up with few strategies to combine all these above strategies together into an ultimate digital marketing campaign for your business that guarantees success – call now.