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The marketing function of a business is customer-centred. It makes an attempt to study the customer needs, and goods are produced accordingly.
All marketing activities are objective-oriented. Different objectives are fixed at different levels, but main aim is to earn profit along with the customer satisfication.
Marketing involves exchange of goods, services and ideas with the medium of money. Exchange takes place between sellers and buyers.
Identifying consumer needs and wants is the primary task of a marketing manager. Production activities are adapted to these consumer needs.
Customer expects some services/benefits from the product for which payment is made. If benefit is more than the amount paid, then the customer is satisfied.
Marketing is an activity designed to plan, price, promote and distribute products. At the same time, it also addresses both the current and future consumers.
A successful marketer needs to adapt the hanging factors in the market and adjust marketing strategies to suit new market developments.
Marketing activities must be co-ordinated with other functional areas of an organization such as production, finance, etc are to be integrated with marketing.
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